In 2014, Brazil hosted the FIFA World Cup. Brazil is a huge country with more than 200 million people spread out amongst 5570 cities, but only 12 cities was elected Official Hosts. Many people were out of the official party. So Brahma, the biggest brazilian beer and sponsor of World Cup, decided to do something.
Brahma containers traveled around Brazil taking the stadiums and the party to small cities.
We create a hashtag #AquiTemFesta to spread the photos of the party. Celebrities, Bloggers and Fans around Brazil share your celebrations with this our tag. It was trendtopic many times in Brazil during the World Cup. More than 10k photos were posted on Instagram with the hashtag. The campaign had more than 500k positive comments in social media.