• celebrating 20 years writing ads
    • give me more
  • About
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DiegoFerrite

creative director / copywriter

  • celebrating 20 years writing ads
    • give me more
  • About
  • Work

Every field in the country of football deserves to be a Maracanã.

Rebuilt about 300 soccer community fields across Brazil until the next world cup.
To launch this project we create the digital platform “Viva o campinho”.  

BEFORE                                                                                                                                        AFTER


Manifesto

“Brazilian Football comes from the popular fields.
From “Bentos Ribeiros”,  “Vila da Penha”, and “3 Corações”.
It’s born in the clay ground to become the best football in the world.
But today, Brazilian football could be even more.
That’s the reason why Brahma is going to reform more than 300 popular fields around Brazil. 
Because taking care of our passion is the first step to the Brazilian football return to be Brazilian football again.”

Website

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