Tá na Claro, tá na Copa.

If you are connected with Claro, you are connected to the World Cup.
No matter where you are, Claro takes you directly to Qatar.

OOH Special Format

To start the conversation around the concept, we transformed regular bus stops into stadium grandstands.

Video Content

To everyone, we build a gransdstand made of different chairs:
barbershop chair, lifeguard chair, bathtub, and anywhere people can connect their mobile phones and feel they are transported to the Worldcup.